This report also researches and evaluates the impact of Covid-19 outbreak on the Personal Exercise Mats industry, involving potential opportunity and challenges, drivers and risks. We present the impact assessment of Covid-19 effects on Personal Exercise Mats and market growth forecast based on different scenario (optimistic, pessimistic, very optimistic, most likely etc.).
Global Personal Exercise Mats Market Overview:
Fact.MR has evaluated the global Personal Exercise Mats market in its latest research report. The research report, titled [Global Personal Exercise Mats Market 2020 by Key Countries, Companies, Type and Application], presents a detailed analysis of the drivers and restraints impacting the overall market. Analysts have studied the key trends defining the trajectory of the market. The research report also includes an assessment of the achievements made by the players in the global Personal Exercise Mats market so far. It also notes the key trends in the market that are likely to be lucrative. The research report aims to provide an unbiased and a comprehensive outlook of the global Personal Exercise Mats market to the readers.
Global Personal Exercise Mats Market: Segmentation
For clearer understanding of the global Personal Exercise Mats market, analysts have segmented the market. The segmentation has been done on the basis of application, technology, and users. Each segment has been further explained with the help of graphs figures. This breakdown of the market gives the readers an objective view of the global Personal Exercise Mats market, which is essential to make sound investments.
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According to the Fact.MR study, the global personal exercise mats market will remain a fragmented landscape, where global leaders, such as EuProMed s.r.o., Lotus Design, Airex AG, Baya, Ecoyoga Ltd., and Equilibrium DFS are augmenting their R&D investments, targeting innovative product line-ups. A majority of leading brands competing in the personal exercise mats industry are benefiting from the rising potential of European market, and are likely to rely majorly on E-commerce for yoga mats sales.
The mid-level players, such as
- Jade Yoga,
- Kurma Grip,
- Shenzhen Haifuxing Technology Co., Ltd.,
- Stilelibero Ltd.,
- Uwin, and
- Yoga Design Labs
are introducing novel low-cost variants to hold a significant revenue share in the market. Launch of promising products that are closely aligned with shifting customer preference holds a competitive advantage in the personal exercise mats market.
On the other side, market challengers are focused on innovations in personal exercise mats that are based on a mix of technology and research, ultimately delivering novel offerings in the sticky mats category. Several companies also focus on experimentation around the ‘sticky factor’ of personal exercise mats so as to cater to a diverse range of demands of exercise enthusiasts.
Development of value added and multi-purpose personal exercise mats, such as mats for yoga, Pilates, and other fitness activities will remain a key focal point of a number of participants in the personal exercise mats market. Intelligent sales management has identified to emerge as a profitable strategic move for various competitors in the personal exercise mats market. Brands that are investing in intelligent sales management are particularly attracting customers through lucrative discount offers on E-commerce platforms. Growing focus of manufacturers on offering high quality mats that are pleasant to touch, do not absorb sweat, comfortable, long-lasting, reasonably priced is likely to intensify demand.
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Key Factors Determining Growth of the Personal Exercise Mats Market
- Growing adoption for yoga and other fitness programs, coupled with shifting focus of consumers to total well-being, has been substantially favoring the sales of personal exercise mats, such as yoga mats. The expanding workout and wellness culture continues to nourish the growth of manufacturers that are offering value added products with appealing discounts.
- The proliferating health and wellness industry, primarily driven by influencers and celebrities that are increasingly sharing daily workout regimes on social channels, continue to keep personal exercise mats market attractiveness intact, particularly among millennial. Growing focus of brands on leveraging celebrity impact to appeal consumers to make a purchasing decision is likely to reinforce the position of personal exercise mats market in near future.
- While consumers are feeling the pinch of rising health care costs, a plethora of physical wellness related activities have taken a center stage in their life. Brands are capitalizing on consumers’ increased focus on health and wellness with their multipurpose product offerings, such as personal exercise mats for yoga and fitness activities.
- Growing focus of manufacturers on offering eco-friendly and non-toxic material based personal exercise mats in line with shifting consumer preference for greener products is likely to translate into steady growth of the market. Development of yoga mats that are composed of recycled foam to offer the highest level of comfort and stability to the customers has witnessed a marked adoption in recent years.
- Rising popularity of yoga, particularly in Western countries is favoring the sales of yoga equipment and accessories, such as mats.
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Personal Exercise Mats Market – Key Restraining Factors
- Strong presence of unorganized players is increasingly creating unnecessary competition in the personal exercise mats market, minimizing the scope of individually generating high revenues.
- Personal exercise mats market still remains underpenetrated to a certain extent as a sizeable potential consumer pool in developing countries continue to use ordinary mats rather than purchasing those that are specifically designed for personal exercising and yoga.
Personal Exercise Mats Market – Additional Insight
Third Party Online Sales Channels Emerging Lucrative among End Users
Shifting customer preference for making online purchases in line with the associated ease driven by rapid advancements in technology continue to drive sales of personal exercise mats via third part online channels. Subsequently, market forerunners are focusing on benefiting through the E-commerce portals by providing their value-based offerings to customers beyond any geographical barriers. Varied pricing discount options and better product transparency offered by online sales channels continue to benefit the manufacturers and customers of personal exercise mats alike.
Personal Exercise Mats Market – Research Methodology
An authentic methodology and holistic approach lay the base of the actionable insights presented in the personal exercise mats market. The Fact.MR study provides comprehensive information about the growth projections of personal exercise mats industry along with a systematic breakdown of the factors shaping the growth of the market.
Comprehensive primary and secondary research has been done to lay down actionable insights into the projection analysis of personal exercise mats market. The report on personal exercise mats market has also undergone pre-publish validation tunnels to ensure the uniqueness of the information offered in the report.
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Global Personal Exercise Mats Market: Regional Segmentation
To understand the changing political scenario, analysts have regionally segmented the market. This gives an overview of the political and socio-economic status of the regions that is expected to impact the market dynamic.
The Middle East and Africa (GCC Countries and Egypt)
North America (the United States, Mexico, and Canada)
South America (Brazil etc.)
Europe (Turkey, Germany, Russia UK, Italy, France, etc.)
Asia-Pacific (Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia)
Global Personal Exercise Mats Market: Research Methodology
Fact.MR uses a unique investigative approach to make an accurate assessment of the global Personal Exercise Mats market. To begin with, the analysis has been put together using primary and secondary research methodologies. The information has been authenticated by market expert through valuable commentary. Research analysts have also conducted exhaustive interviews with market-relevant questions to collate this research report.
Global Personal Exercise Mats Market: Competitive Rivalry
The research report also studied the key players operating in the global Personal Exercise Mats market. It has evaluated and elucidated the research and development statuses of these companies, their financial outlooks, and their expansion plans for the forecast period. In addition, the research report also includes the list of strategic initiatives that clearly explain the achievements of the companies in the recent past.
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