Dry Shampoo Market Insights 2020, is a professional and in-depth study on the current state of the global Dry Shampoo industry with a focus on the Global market. The report provides key statistics on the market status of the Dry Shampoo manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry. Overall, the report provides an in-depth insight of 2019-2025 global Dry Shampoo market covering all important parameters.
This Dry Shampoo market also harps on competition intensity, thoroughly identifying and evaluating leading players in the Dry Shampoo market and their growth stimulators. Besides these aforementioned factors and attributes of the Dry Shampoo market, this report specifically decodes notable findings and concludes on innumerable factors and growth stimulating decisions that make this Dry Shampoo market a highly profitable.
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The key points of the Dry Shampoo Market report:
The report provides a basic overview of the Dry Shampoo industry including its definition, applications and manufacturing technology.
The report explores the international and Chinese major industry players in detail. In this part, the report presents the company profile, product specifications, capacity, production value, and 2018-2025 market shares for each company.
Through the statistical analysis, the report depicts the global total market of Dry Shampoo industry including capacity, production, production value, cost/profit, supply/demand and Chinese import/export.
The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.
The report then estimates 2018-2025 market development trends of Dry Shampoo industry. Analysis of upstream raw materials, downstream demand, and current market dynamics is also carried out.
The report makes some important proposals for a new project of Dry Shampoo Industry before evaluating its feasibility.
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key players are increasingly focusing on strategic investments for the development of classic and niche dry shampoo through acquisitions of luxury and classic brands.
Counterfeit Products Continue to Remain an Indefinite Challenge in the Global Dry Shampoo Market
Counterfeit products in the cosmetic industry pose a severe threat to the safety and trust of consumers. Moreover, cosmetic counterfeiting has increased in the recent years. Fake products with similar packaging have made it difficult to differentiate between counterfeit and original products. The cases of counterfeit cosmetic products such as hair color causing severe allergic reactions have seen a rampant rise. To offset this, the selling portals, product pricing, and packaging are considered as essential points that differentiate fake products from original ones. Furthermore, stringent regulations have been introduced in the cosmetic industry that helps to differentiate authentic products from counterfeit cosmetic products. Anti-counterfeiting groups are also being formed to fight against fake products in the cosmetic industry.
Prominent Companies Are Focused on Enhancing Their Product Portfolio
Recently, ‘Procter & Gamble’, a multinational consumer goods corporation, has launched numerous waterless dry shampoo and associated products. The company said that these new products are specially designed to provide to the diverse hair care needs of all women without using a single drop of water.
Apart from the conventional dry shampoos in the market, a handful of players are aiming to create an edge over their competitors by designing products with special features. Moreover, customers are largely demanding innovations in the existing and conventionally produced shampoos. For instance, dry shampoos for dry hair, keratin treated hair, colored hair, for nurturing the hair and to provide personalized touch. The inclusion of these features in the existing portfolio is anticipated to attract more new customers apart from the existing customer base. Catering to these special feature shampoos is anticipated to strengthen the brand and customer relationships in the long run.
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Prominent Players Operating in the Dry Shampoo Market Are Focused On Increasing their Production Capacity
Significant shares in the dry shampoo market is acquired by top players such as Roquette Freres SA, Emsland Group, Puris Proteins, LLC, Cosucra and Quadra Chemicals. Since their inception, these players have increased their revenue and market presence rigorously and are focused on increasing their production capacity to fulfill the global demand.
Some noteworthy developments in the dry shampoo market are as follow:
- Product Launch: In October 2019, Avena Foods, Unilever has announced that it has acquired Lenor Japan, a skincare business with presence in Japan and China
- Collaboration/ Joint Venture: In July 2019, Henkel will enter into a Joint Venture with personalized hair coloration provider eSalon.com
- Product Launch: In March 2019, Procter & Gamble has launched several dry shampoo products and the company has launched its first new retail hair care brand in four years.
- Business Strategy: In April 2019, Shiseido’s Chinese subsidiary has signed a Joint Business Plan with Alibaba Group aimed at strengthening their cooperation.
- Business Strategy: In April 2017, Shiseido terminated agreements with Burberry for distribution of Burberry's beauty products.
- Acquisition: In 2017, Shiseido announced the acquisition of a US-based start-up, MATCHCo.
- Acquisition: In 2017, Kao Corporation acquired Oribe Hair Care, LLC, from Luxury Brand Partners, LLC.
- Acquisition: In 2017: Coty Inc. acquired 60% stake in Younique, for US$ 600 Mn, Younique is an online retail beauty platform.
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Reasons to Purchase this Report:
* Estimates 2018-2025 Dry Shampoo market development trends with the recent trends and SWOT analysis
* Market dynamics scenario, along with growth opportunities of the market in the years to come
* Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and policy aspects
* Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
* Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
* Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players